How do I want my audience to feel after they read my brand’s copy?

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Casual language and memes are fun to use, but you’ve gotta know when and where to use them. They can work for landing pages, but only for the right type of audience and with the right execution. When you do stick the landing, you’ll deliver one-of-a-kind landing page copy.

https://thekalyngarner.wordpress.com/2021/09/30/how-to-write-a-landing-page-slang-emojis-and-memes-oh-my

Always remember who your website is for (that would be readers, in case you forgot)

Keywords: Blog, Marketing

There’s a lot more you can do with your author website, but I’ll leave you with one challenge. You may remember that in the first post, when we talked about the why of an author website, I explained that my goal is to make readers know their way to my website in case I ever lose my social media. But to draw readers to a site consistently, you have to offer something to keep drawing them in. You have to offer something special.

http://www.hashtagiwrotethis.com/blog/essential-elements-of-an-author-website