Today, it’s crucial for your business website to have an exceptional blog. Producing fresh and relevant content amounts to building a greater online presence, establishing brand awareness, gaining more customers and so much more.
#1 – Ensures online visibility – by using keywords in your blog search engines will rate your site higher in the search rankings. This means if you’re a company selling hiking gear in Colorado the more times you have the words “hiking”, “gear” and “Colorado” as keywords listed into your entire website, the search engine will pull up your listing higher when a user searches for those words. This ultimately means you’ll rank higher and gain more visibility than a competitor who does not have those words in their blog.
Although, the overuse of the keyword and an un-natural sounding blog can do huge damage.
If you’re trying too hard and sound unnatural, your online readers…